The company is structured based on a Value Network Business
Model. The
advantage of this model over conventional integrated systems is that it
provides the scale and flexibility for the company to expand over time.
The
creative industries are based on collaboration across multiple workstreams.
The value network model operates co-operative communications with key
stakeholders that enable the exchange of knowledge and best practice.
This
model is used by leading information-based organizations such as Cisco
and
Nokia.
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